Services

Brand Naming & Verbal Identity

Naming a company or product isn’t just about what sounds good. It’s about what sticks. What signals. What stands apart. Our brand naming process is built to help you define a name that aligns with your purpose, resonates with your audience, and passes the legal tests that matter.

What we offer

We bring a collaborative, research-driven approach to naming and language, designed for memorability, legal viability, and strategic fit.

Naming & namestorming

We lead structured ideation to generate creative company names, product naming options, and naming conventions for sub-brands — all evaluated through a strategic and linguistic lens.

Verbal identity

We develop a verbal identity system — voice, tone, tagline, messaging pillars — that supports your name and differentiates your brand. Think of it as the guardrails for how your brand speaks.

Minimum viable brand (workshop)

A collaborative session to align on what your brand sounds like and how it should be experienced. Ideal for early-stage teams looking to define a strong foundational identity quickly.

Our work

From helping Dawn House launch a new sleep wellness brand for older adults, to guiding Lightcurve through naming architecture during a strategic pivot, to supporting Sika in developing language for internal and external alignment — our naming and verbal identity work brings clarity, creativity, and cohesion to complex brand challenges.

Creating a new trajectory for growth

Tech branding

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Naming the future of digital offerings

Tech branding

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Creating a health-tech brand focused on living vibrantly

Healthcare branding

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Northbound provided excellent leadership through our journey to a new brand. Their team was insightful, creative, and encouraging, and they guided us through an inclusive process that was completed on time and on schedule. Most of all, we are thrilled with our new name, graphics, and assets, and we know they will strengthen our impact as an organization. I would definitely recommend working with Northbound!

Meredith Lohr

Executive Director, EarthGen