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Creating brands that build business value

Is your brand increasing the value of your business?

A healthy brand is one that creates a more sustainable, valuable business, attracting talent and customers alike and keeping stakeholders loyal to the brand.

It’s when you put brand at the heart of your organization, pumping vitality throughout everything you say and do, that you can create business value.

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3 ways brand creates business value

You can start in any area and build incrementally over time based on where your business most needs impact.

Distinctive brand assets

Create a more memorable brand that drives new customer growth.

Resonant brand strategy

Create a differentiated and resonant brand that informs purchase decisions and engagement.

Brand Integrity

Increase stakeholder trust and loyalty, while creating a net multiplier for the business.

Let us evaluate your brand to uncover your path to highest business impact.

Distinctive brand assets

To be distinctive, you need brand assets that are memorable, and uniquely yours. Distinct assets are empirically linked to increasing share, growing new customers, and directly influencing the purchase decision at the time of purchase.

Brand design  
Logo and design systems, brand identity, brand guidelines and toolkits creation, graphic expression, iconography.

Verbal identity  
Copy, taglines, brand voice creation, voice guidelines and copy playbooks.

Naming  
Creative naming, product and feature naming, naming governance and guidelines.

Digital and motion graphic design
UX and web design, brand anthem videos, launch videos, and motion graphics.

Brand campaigns and communications
Creative platforms, brand campaign concepting and proof of concepts.

WORKSHOPS
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Minimum viable brand workshop
Get to a minimum viable brand strategy or brand design expression.

Namestorm
Get to the best naming solution for offerings within your portfolio, quickly.

Resonant brand strategy

To be resonant, you have to know why you exist, how you’re different, and why it benefits or matters to customers. Resonance is what gives a brand category leadership and cultural velocity.

Customer research
From ethnographic and qualitative insights to quantitative survey and measurement.

Audience development
Personas, target market analysis, brand and volume target analysis, and employee segmentation.

‍Brand foundations  
Brand Compass creation including brand purpose, brand positioning, and value propositions.

‍Brand narrative  
Rallying audiences internally and externally and bringing the brand strategy to life for stakeholders.

‍Value proposition
Understanding the value you create for your target audiences, as well as the obstacles they face when purchasing your offering.
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Vision & Values
Codifying and creating corporate vision and values/beliefs.

Creative strategy
Big Idea or brand platform creation to fuel brand design and creative campaigns.

Brand campaigns and communications
Creative platforms, brand campaign concepting and proof of concepts.

Portfolio strategy and brand architecture
Brand architecture, growth and transition strategy, naming systems, nomenclature, naming conventions, taxonomy, and portfolio naming strategy.

Messaging, playbooks, and communications strategies
Messaging strategy, storytelling, copy-ready messages, communications planning and strategies, thought leadership, sales playbooks.



WORKSHOPS

Audience workshop
Identify the shared values and prioritize the highest order needs of your audiences.

Vision and values workshop
Chart a path to success by aligning on visions and values.

Portfolio optimizer workshop
Identify the optimization organizing principles, business requirements, and creative implications for your portfolio strategy.

Brand Integrity

The ultimate expression of a brand having business impact is brand integrity. Brand Integrity means following-through on your purpose and brand strategy in everything you say and do.  An organization is most effective, highly efficient, and drives the highest value long-term when its purpose and its actions are aligned – when what you do matches what you say, a brand can change the trajectory of business.

We incorporate concepts of Brand Integrity in many of our projects. Specific practice areas and workshops include:

Brand Integrity mapping
In this workstream, we’ll work with your teams over desk research, audits, and workshops, to identify your best areas of opportunity, as well as blind spots; And we'll help turn your intentions into truths throughout your organization.

Connecting brand purpose to the employee and customer experiences across every touchpoint makes an organization more efficient and creates a multiplier effect for the business. Purpose becomes the fuel that generates and sustains brand love.

We’ll assess your brand integrity across brand truths, brand intentions, brand opportunities, and brand blind spots, with an action plan for how to create greater alignment in what you say and do.

Employer brand
Brand training and enablement, employee value proposition, employee activation labs, employee brand creative platform development, employee brand communications platform creation, internal communications architecture.

‍Innovation labs
Leading facilitated workshops with product, service and other operational teams to help identify areas for innovation and greater brand alignment.

Capabilities mapping
A workstream with product, service and other operational teams to help identify core capabilities and gaps in capabilities across the customer lifecycle, to identify “lighthouse” capabilities and opportunities for bringing the brand purpose to life in experiences.

We create brands across industries

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Financial services

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B2B

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Tech

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Entertainment & hospitality

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Consumer

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Start-ups

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Healthcare

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Not-for-profit

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Real estate

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Our visual identity and user experience frameworks proved beneficial in aligning the engineering organization and generating excitement among customers, employees, and investors, fostering a multi-stakeholder framework for our brand.
Jim Alkove
Co-founder and CEO, Oleria
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