Naming the future of digital offerings

How do you create a future-focused line of products for an enterprise brand?

With a name and vision that sets the course.

Services

Naming
Preliminary trademark screening

Opportunity

Develop a name for Sika’s leading edge suite of digital products that complement their existing products by supporting the performance of their products.

Solution

Northbound explored a wide range of names that stood out in the category and supported key characteristics, like peace of mind, predictiveness, sustainability, empowerment, and trust.

‍

Result

SikaVision – the selected name for the comprehensive suite, a name that had been considered internally prior to engaging Northbound, and which Northbound championed throughout the process, but which had been held up by the launch of Apple Vision.

‍