Finding the emotional kernel of risk mitigation

How do you create an emotional connection in an industry focused on risk mitigation?

With a brand built as a beacon of warmth and trust.

Services

Customer qualitative research
Positioning, narrative, tagline
Messaging
Visual Identity system
Brand asset creation (website design, brochure, tradeshow booth, PPT, business papers, etc.)

Opportunity

In an industry defined by risk and regulation, trust doesn’t come easy. Shield Compliance combines deep expertise, genuine partnership, and a proven ability to navigate complexity with confidence. That’s why clients rely on them to overcome the barriers others can’t – transforming compliance from a challenge into a shared strength.

Solution

Northbound uncovered the difference: Shield Compliance exists to empower financial institutions to grow with confidence, backed by trust that’s earned, not assumed. In it. With you. This brand strategy connects who we are to how we behave, ensuring our difference is reflected in every partnership, every interaction, and every decision.

Result

We recreated the brand from the ground up, taking what was a generic “feeds and speeds” identity that looked the same as everyone else, and turning it into a beacon of warmth and trust. The gold and purple gradient glows with the warmth of human relationships. Two strong shapes coming together as a unified mark demonstrate the shared strength you get from working with Shield Compliance.

We went on to build a complete system, including product visuals and communications assets, that would embrace the human side of risk.