From a stage to a place of light

How do you turn a theater into an Austin community staple?

By redefining what a performing arts theater can be.

Services

Quantitative research
Brand strategy
Tagline
Visual identity system
Brand guidelines

Opportunity

A star of the Austin arts scene, ZACH Theater was evolving, but they didn't have a brand beyond their name and logo. Audiences had fixed ideas of ZACH, often based on an isolated touchpoint or experience. To attract audiences in a booming city, their brand needed to convey their whole essence, not just a program.

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Solution

We anchored the rebrand on the big idea of light. It's our light that draws in theater-goers and community members and sparks a multitude of creative possibilities. ZACH's personality now shines with a presence that feels as alive and full of light (and life) as the art on its stage and the city of Austin itself.

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Result

The refreshed brand has been exactly what ZACH needed. A bolt of energy for the staff, working artists, and community members. In a city bursting at the seams, filled with people craving human connection, ZACH is a beacon. A light that draws people in, just as they are.

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