Helping a tech trailblazer stay in the leadership position

How do you define a new category and stay on top?

By delivering velocity at scale.

Services

Brand purpose
Brand messaging
Brand campaign themes
Marketing pillars
Brand guidelines

Opportunity

People creating digital content today are doing amazing things. But siloed and complex workflows hamper their best ideas. Contentful had the product leadership to help customers break through but needed a brand strategy to cut through category noise and copycats.

Solution

Velocity and scale together create Momentum, which is what companies need to bring the next generation of digital experiences to life. By anchoring the brand strategy to the unifying concept of Momentum, Contentful could speak to what their audiences are trying to achieve rather than what their competitors were trying to copy.

Result

Contentful attributed their subsequent increase in web traffic, sales qualified leads, form submissions, and sales contacts to their new brand strategy.