From piercing studio to global brand

How do you transform a brand from a standalone entity to a globally recognized icon?

With a deeply resonant approach to brand positioning and identity that truly understands the customers' needs.

Services

Brand Strategy
Brand Compass
Big Idea, Visual and Verbal Identity
Brand Book and Brand Guidelines

Opportunity

BuddhaJewelry began as the vision of a piercer, jewelry designer, and studio owner. In 2019, the founders expanded, selling piercing jewelry wholesale worldwide and offering guidance to studio owners. As their reach grew, the brand needed to evolve — staying true to its roots with a customer base sensitive to being “sold” while reflecting its role as a global category leader.

Solution

At its core, Buddha Jewelry is about gold — safe, beautiful, and able to contour to every body type. The mission? To be a bright light in a sometimes darker industry. With a big idea of “Be Golden,” we created a brand that transcends jewelry. We modernized the original mandala, crafting it from the “B” in Buddha Jewelry and illuminating it with dotted light. Grainy golden gradients added a tactile sense of “grit,” striking a balance between polished elegance and real-world texture.

Result

The result is a brand that strengthens Buddha Jewelry's role as a guiding light for bringing legitimacy to an industry of small studio owners and craftspeople — and proudly defends the right for everyone to be golden.