Services

Brand Integrity & Alignment

If your brand promises don’t match reality, it creates disconnect, inside your team and with your customers. At Northbound, we help you build brand alignment between values, culture, and communication. Whether you’re preparing for B Corp certification, facing internal inconsistency, or seeking to lead with greater integrity, we’ll help you identify what’s real, what’s missing, and what needs to evolve. This is brand authenticity consulting for organizations that want to build deep trust from the inside out.

What we offer

We bring clarity to what your brand says and what your brand is, helping you close the gap between the two.

Brand pride

We uncover how your team feels about your brand today. To do this, we assess internal sentiment, alignment, and energy to identify where pride lives and where it’s lacking.

Brand integrity mapping

This process surfaces gaps between internal culture and external brand expression. Ideal for companies asking: how do we ensure we are consistent, efficient, and delivering as intended?

Employer brand

We define or refine your internal branding and employee value proposition, so your team feels proud, aligned, and energized to be brand ambassadors.

Innovation labs (workshops)

Custom workshops that engage cross-functional teams to ideate, co-create, and drive real-time alignment across brand, product, and culture.

Capabilities mapping

We work with your product teams to audit and assess your organization’s offerings to ensure your brand’s promises are supported through your offerings.

Our work

When Amazon needed internal clarity, ZACH Theater sought cultural alignment, and Contentful aimed to lead with heart, we helped them close the gap between brand and behavior. From internal branding to brand integrity mapping, these stories show what happens when values and voice finally align.

From a stage to a place of light

Entertainment & Hospitality Branding

Explore

Delivering on the brand promise of customer-centricity

Consumer branding

Explore

Woman smiling in front of Amazon big rig truck

Helping a tech trailblazer stay in the leadership position

Tech branding

Explore

Northbound worked with us to really understand our business, audiences, and competition to create meaningful differentiation that resonated and inspired our teams to take action. The end result was so well-received by our organization, and we know will land really well with our clients. It’s a result of great collaboration and awesome work. Thank you for bringing the power of Microsoft to differentiate us!

Julie Wymetalek

Senior Product Marketing Manager, Modern Work Apps and Endpoint