Services

Brand Messaging & Storytelling

If your messaging feels scattered, stale, or just not resonating, you're not alone. Many brands struggle to bridge what they stand for with how they show up in the market. That’s where we come in.

Northbound helps companies clarify their core brand messages, craft meaningful brand storytelling, and develop a voice that builds trust and recognition across every touchpoint. Whether you’re finding your brand voice, launching a new campaign, or evolving your narrative to better connect with customers, we’ll help you bring it all together — with strategy, creativity, and heart.

What we offer

We blend strategy and storytelling to help you communicate with confidence, consistency, and resonance.

Creative strategy

We align your messaging with your brand purpose, audience needs, and business goals, building a strong foundation for marketing and communications.

Messaging frameworks

We develop a structured brand messaging strategy that defines your value proposition messaging, brand pillars, proof points, and tone, making your story clear and repeatable.

Messaging playbooks

We create actionable brand copy guidelines that ensure consistent, on-brand messaging across teams, channels, and campaigns.

Our work

Explore how our work in brand messaging strategy, brand storytelling, and brand voice development helped the teams at Dawn House, EarthGen, and Oleria connect more deeply with the audiences who matter most.

Creating a health-tech brand focused on living vibrantly

Healthcare branding

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A shift from nice-to-have to need-to-have

Not-for-profit branding

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Growth hacking a tech start-up through brand

Start-up branding

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Image of woman with quote "Security that sets your business free."

Northbound did an amazing job of helping us define our markets and developing a brand that creates excitement but stays on point. As we launch, the guidance from Northbound is our anchor for future work.

Mary Van Orman

Director of Product Strategy, Ergomotion