Services

Brand Strategy & Positioning

Whether you're preparing to scale, enter a new market, or recalibrate after a period of fast growth, your brand strategy should act as your company's north star. With our Brand Strategy & Positioning services, we partner with companies to define what they stand for, who they serve, and how they differentiate.

What we offer

We offer a tailored suite of strategy services designed to meet you at your inflection point and set the stage for long-term success.

Audience development (workshop)

This collaborative brand strategy workshop will help you identify and segment ideal customers to develop a unique brand proposition that resonates with your core audience

Brand foundation

We help you define your brand purpose, mission, vision, and values to create clarity and build a strong strategic brand framework.

Brand narrative

Your brand is so much more than what you do; it’s the why behind it. We craft a cohesive, emotionally resonant brand story that aligns with your business goals and market positioning.

Customer research

Through interviews, surveys, and internal stakeholder input, we help you uncover how your audience perceives your brand to inform your brand audit, strategy, and market positioning.

Value proposition

We articulate a clear, differentiated brand value proposition that's based around what you offer, who it’s for, and why it matters. This work is essential for differentiating you from competitors and clarifying why you matter.

Vision & values (workshop)

This interactive workshop aligns your leadership team on vision and values — ideal for companies asking how to define brand purpose or prepare for growth.

Our work

Our Brand Strategy & Positioning work has helped companies across industries gain clarity, align teams, and build meaningful differentiation. Explore how foundational strategy has powered growth and transformation for brands like EarthGen, Bank of Hawaii, and Impinj.