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Building purpose-driven brands

A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.

What we do
“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Ada Agrait
General Manager, Cloud + Enterprise Services, Microsoft
Thought leadership

From the blog

July, 2019
Sara Millstein

Business skills don't just pay the bills


Nonprofit organizations make the impossible their mission, with a brand purpose that reflects true altruism. They protect, feed, heal, shelter, educate, and nurture our bodies and spirits. They turn beliefs into action – as promoters of democracy, weavers of community fabric and champions of th…

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Our clients

Our clients are our strongest champions